Web3 Training & Consulting

Web3, blockchain, crypto? What do these mean? How will they impact you? No idea? We help you understand these new technologies and how you can make them work for you. Of course, parts of our trainings are delivered by our avatars!

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We help you understand these new technologies and how you can make them work for you. Of course, parts of our trainings are delivered by our avatars!

Discover
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Our services - Overview

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Web3 Training

We deliver Web3 courses for beginners and advanced users. During these courses, you will understand the basics, learn how to incorporate Web3 technologies in your daily life (on the job and at home) and become more productive. For organizations, we deliver these trainings as group sessions for entire teams to make them fit for the future. Learn more about our Web3 Training.

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Web3 Consulting

If your organization has no idea about Web3 and how to use Web3 tools to become more productive and stay ahead of your competition, you have come to the right place. We assess your current level of Web3 maturity and propose concrete Web3 tools for your organization. * Please note: We do not offer any financial advice regarding investment in crypto assets.

 

Latest Research

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Our consultants conduct research, primarily in the sports industry. We apply our insights from sports to your industry and help you replicate the excitement.

From many consultants, you will get only consultant "gibberish". Unfortunately, many big consulting firms see the sports and entertainment industry as a lucrative market they would like to enter without having the required background knowledge. From us, you get scientifically proven concepts backed by modern research and data analytics. Check out our latest research below. You can also download our recent studies for free.

Why do consumers buy sports NFTs?

NFTs promise innovative growth opportunities for sports organizations by generating revenue via novel products such as digital memorabilia, player cards or video sequences which can be purchased and traded on dedicated platforms. How can you create NFTs that add value to your fans and at the same time generate revenue?

Web3 and Virtual Environments

How can sports organizations use virtual environments such as Roblox or Minecraft to create immersive fan experiences? What is Web3 and how can sports organizations leverage Web3 games? This paper explores sports consumer interest in virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers’ generational cohorts, and previous experience with VE and Web3 activations influence consumer interest in VE and Web3 products and services related to their favorite sports team.

Sports video games - Creating commercial opportunities

Sports organizations have a strategic interest in utilizing video games as a means to generate commercial opportunities and increase Participation in their respective sports. This study investigates the specific characteristics of sports video games that may significantly influence gamers’ desire to own virtual items, their Willingness to Pay for these items, and their Participation in real-life sports activities. The research also considers generational cohorts and the amount of time gamers spend playing video games, offering a preliminary analysis of potential differences among various demographic groups and gamer types.

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Why do consumers buy sports NFTs?

NFTs have sparked growing interest in the sport industry as they promise innovative growth opportunities by generating revenue via novel products such as digital collectibles which can be owned and traded. However, it currently seems unclear how NFTs should be designed to align with consumer values and meet their needs. This paper explores the characteristics sports NFTs need to possess in order to appeal to consumer values, satisfy consumer needs or wants and, consequently, have a positive impact on their purchase intention. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.

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Taking fan engagement to a new level

This paper explores sports consumer behavior in the context of virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers’ generational cohorts, and previous experience with Web3 activations influence consumer interest in VE and Web3 products and services related to their favorite sports team. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.

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Using sports video games to drive engagement

Sports organizations have a strategic interest in utilizing video games as a means to generate commercial opportunities and increase participation in their respective sports. This study aims to investigate the specific features of sports video games (SVGs) that may influence gamers’ desire to own virtual items, their Willingness to Pay (W2P) for these items and their participation in real-life soccer activities.

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Listen to our AI Podcast

EPISODE 2: Sports NFTs
11:48
EPISODE 1: Web3 and Virtual Environments in sports
14:34

Hear from our AI instructors

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