Creating customer experiences

Engage. Retain. Thrive. We design experiences that keep customers engaged and coming back for more
Fans experiencing the FIFA World Cup Qatar 2022 outside Al Wakrah stadium
Creating experiences in Asia for the Asian Football Confederation
Creating experiences in Asia for the Asian Football Confederation
Fans enjoying the Rugby 7s in Dubai
Creating experiences in Asia for the Asian Football Confederation

Are you ready to make an impact?

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Consumer engagement and customer journey

We help you create experiences that your customers will remember forever. From digital initiatives, using new technologies and gamification to improving your physical customer journey. As one of the first steps, we offer to analyze and fine-tune your current customer journey. Where do you interact with your customers? What's the experience they will remember from these interactions? As a starting point, we use our mystery shopping approach to assess your current customer journey.

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Gamification

Have you ever wondered how to use video gaming to generate new commercial opportunities? We support you and teach you how to use existing virtual environments such as Roblox to generate new revenue streams and reach your younger target audience. There are many third party game providers out there who would love to cooperate with sports organizations or test new Web3 games with you and your fanbase. You just need to leverage the existing infrastructure - and often it's completely free.

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Digital innovation: Web3 and AI

Do you know what your fans expect? How happy are they with your services and their matchday experience? We help you design fan experience surveys, conduct these surveys for you online and analyze the results to help you come up with improvement suggestions based on real-life data. If you do not have a fan database we can use, don't worry. We can also conduct research with a target group that closely resembles your fan base. 

If you are still new to Web3, please check out our Web3 Trainings.

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Strategic planning and brand development

All the above help you grow your brand. In addition, we help you come up with initiatives to further develop your brand to make it even more appealing to fans and sponsors.

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Business growth and new revenue

Many sports organizations struggle with their financial situation. We help you streamline your current revenue, cut costs and come with ideas for new revenue streams to increase the financial viability of your organization.

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Governance review and audit

We assist you in evaluating and enhancing your governance structures to ensure you adhere to best practices and safeguard your assets. If required, we identify relevant risks and develop a streamlined risk management framework that enables you to mitigate risks and transform them into strategic opportunities.

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Team Training

Are you looking for tailor-made training courses to skill up your team or leadership? We provide courses in a variety of topics. Click the link to check out our trainings.

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Sports management workshops

We offer dedicated workshops for sports organizations teaching you topics from strategy to marketing to finance and club licensing (for football clubs). Our core competencies also include risk management, showing you how to identify and mitigate relevant risks in your organization.

Not just consulting gibberish

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Our consultants conduct research together with the renowned German Sport University to provide you with cutting-edge solutions

From many consultants, you will get only consultant "gibberish". Unfortunately, many big consulting firms see the sports and entertainment industry as a lucrative market they would like to enter without having the required background knowledge. From us, you get scientifically proven concepts backed by modern research and data analytics. Check out our latest research below. You can also download our recent studies for free.

Sports video games - Creating commercial opportunities

Sports organizations have a strategic interest in utilizing video games as a means to generate commercial opportunities and increase Participation in their respective sports. This study investigates the specific characteristics of sports video games that may significantly influence gamers’ desire to own virtual items, their Willingness to Pay for these items, and their Participation in real-life sports activities. The research also considers generational cohorts and the amount of time gamers spend playing video games, offering a preliminary analysis of potential differences among various demographic groups and gamer types.

Why do consumers buy sports NFTs?

NFTs promise innovative growth opportunities for sports organizations by generating revenue via novel products such as digital memorabilia, player cards or video sequences which can be purchased and traded on dedicated platforms. How can you create NFTs that add value to your fans and at the same time generate revenue?

Web3 and Virtual Environments

How can sports organizations use virtual environments such as Roblox or Minecraft to create immersive fan experiences? What is Web3 and how can sports organizations leverage Web3 games? This paper explores sports consumer interest in virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers’ generational cohorts, and previous experience with VE and Web3 activations influence consumer interest in VE and Web3 products and services related to their favorite sports team.

Download latest studies

Why do consumers buy sports NFTs?

NFTs have sparked growing interest in the sport industry as they promise innovative growth opportunities by generating revenue via novel products such as digital collectibles which can be owned and traded. However, it currently seems unclear how NFTs should be designed to align with consumer values and meet their needs. This paper explores the characteristics sports NFTs need to possess in order to appeal to consumer values, satisfy consumer needs or wants and, consequently, have a positive impact on their purchase intention. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.

Download

Taking fan engagement to a new level

This paper explores sports consumer behavior in the context of virtual environments (VE) and Web3 activations, specifically how the level of psychological involvement, consumers’ generational cohorts, and previous experience with Web3 activations influence consumer interest in VE and Web3 products and services related to their favorite sports team. This article was published by Emerald in the International Journal of Sports Marketing and Sponsorship. Author: Joern Schlimm et al.

Download

Sports video games - Creating commercial opportunities

Sports organizations have a strategic interest in utilizing video games as a means to generate commercial opportunities and increase Participation in their respective sports. This study investigates the specific characteristics of sports video games that may significantly influence gamers’ desire to own virtual items, their Willingness to Pay for these items, and their Participation in real-life sports activities. The research also considers generational cohorts and the amount of time gamers spend playing video games, offering a preliminary analysis of potential differences among various demographic groups and gamer types. Author: Joern Schlimm et al.

Download

Listen to our AI Podcast

EPISODE 2: Sports NFTs
11:48
EPISODE 1: Web3 and Virtual Environments in sports
14:34
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Joern Schlimm - Partner Consumer Experience, Web3, Digital Innovation and Risk

I specialize in helping organizations forge stronger, more meaningful connections with their consumers by reimagining and optimizing consumer journeys. Leveraging emerging technologies like Web3 and gamification, I bring innovative strategies that engage audiences on a deeper level. Drawing from nearly two decades of experience gained in sports and across other industries, I understand the power of community, loyalty, and immersive experiences. If you’re looking to push boundaries, enhance engagement, and build stronger connections with your audience, let’s connect. In addition to my professional work, I am pursuing a part-time PhD at the German Sport University. My research explores the future applications of Web3 technologies, gaming, and Artificial Intelligence (AI) within the sports industry. Through this work, I aim to bridge academic understanding with practical insights, advancing how these cutting-edge tools can revolutionize experiences for both sports consumers and industry stakeholders.

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